There are three main considerations for laying out a presentation:

1. Visuals
2. Data
3. Consequences

First, everything onscreen must serve a purpose. Depending on your audience, you will need to adopt different amounts of these considerations to convey your information. You will need to determine how many visuals are appropriate. You will need to assess how much data is needed to justify your commentary or conclusions. And you will need to decide how consequential or persuasive your material needs to be. The ratio of these considerations depends entirely on your audience. As mentioned earlier, the public is uniformed and fickle. They like pretty things and can be captivated and retained using mostly engaging visuals. Policymakers’ interests are much more decision based, they need to understand why they should care or what affect your content will have on them. Visuals help keep them interested and data helps persuade or justify your claims. It’s the consequences that matter most to them. The peers are, once again, just like you. They like and know what you know. They don’t need to be persuaded, tricked, coaxed, or engrossed. They want to see what you know and compare it to what they know and see what it means for the future of your topic. Visuals and consequences matter, but most importantly, it is all about the data. They want to be informed. They can come to their own conclusions and they’ve seen stuff like this before.

Alright folks, it's finally happening. When I started up this company in March 2016 it was to help raise a larger platform for a book on parenting an public speaking that I wrote called "Dad's BIG Speech." After nearly a year of pitching, proposal, chatting, and trying to sell the manuscript to a publisher or literary agent, I decided it was a time for a different tact. I decided let's just get the content out there and we can adjust later. So...

I've decided to record the entire book into a series of clips for the Your Next BIG Speech podcast. Every Monday for the next few months you'll be able to listen to the audiobook version of Dad's BIG Speech.